fbpx

Top myths…busted!

Ever since we kicked off our Mythbuster Monday series back in January
2011, it’s been the source of some of our most popular content. But that’s not
why we love it. (Or not entirely why we love it. I mean, who doesn’t crave a little popularity?)

We love the series because it gives us a chance to do what we do best: Talk about something we’re passionate about. We not only believe the product is far superior to its competition, but we’ve got a whole bunch of science backing us up.

And the more good news we get to share about the Certified Angus Beef® brand, the more we get to help you guys create increased demand for your high-quality Angus genetics.

And that’s a job we couldn’t be prouder to do.

So, today, we revisit 10 of the top myths we’ve busted over the last 28 months. Be sure to click through and catch up on those you may have missed!

Myth: All Angus beef is Certified Angus Beef® .

Myth: CAB is a logo you see in the grocery store that works entirely on the demand/consumer side of the beef production chain.

Myth: Highly-marbled beef is more fatty and therefore not a healthy “lean” protein option.

Myth: Using DNA technology in beef cattle selection is only for the rich and curious.

Myth: Certified Angus Beef® does nothing to elevate the value of the end meats.

Myth: That good lookin’ black calf does all the talking for the Black Ink team.

Myth: Certified Angus Beef® doesn’t accept yield grade 4s into its program.

Myth: As long as they’re black, it doesn’t matter how much Angus-influence they have. They’ll grade just the same.

Myth: If you don’t sell product, then you’re just an advertising agency.

Myth: Selecting for high-quality cattle will ruin your cowherd.

Which busted myth was your favorite? Any others you’d like to see
us tackle here on the blog?

You may also like

$100,000 Up for Grabs with 2024 Colvin Scholarships

$100,000 Up for Grabs with 2024 Colvin Scholarships

Certified Angus Beef is offering $100,000 in scholarships for agricultural college students through the 2024 Colvin Scholarship Fund. Aspiring students passionate about agriculture and innovation, who live in the U.S. or Canada, are encouraged to apply before the April 30 deadline. With the Colvin Scholarship Fund honoring Louis M. “Mick” Colvin’s legacy, Certified Angus Beef continues its commitment to cultivating future leaders in the beef industry.

Raised with Respect™ Cattle Care Campaign Launched This Fall

Raised with Respect™ Cattle Care Campaign Launched This Fall

Raised with Respect™ was developed as part of a strategic cattle care partnership between Sysco and CAB. The collaboration focuses on supporting farmers and ranchers, equipping them with continuing education to stay current on best management practices and helping to increase consumer confidence in beef production.

Quality Wins, Again

Quality Wins, Again

Sara Scott, Vice President of Foodservice for Certified Angus Beef, emphasizes the importance of taste over price in the beef market during the Feeding Quality Forum. As consumer demand for high-quality beef grows, Scott highlights the need for increased supply and encourages communication with packer partners to meet the demand for Prime beef.