Quality up in the face of drought

Quality up in the face of drought

Quality up in the face of droughtDarnall Feedlot earns back-to-back Quality Focus Awards from CAB  by Jill Dunkel What’s better than winning first place? Doing that three out of four years, including two in a row and despite one of the worst droughts in history.That’s...
It’s time to pay attention

It’s time to pay attention

It’s time to pay attentionAs the quality spread widens, prepared cattlemen profit  by Laura Nelson Boxed beef climbed 15% in value to start the year, but with the passing of summer into fall value trends began a dramatic differentiation. “At these prices, buyers...

Beef demand demands taste

If it’s been said once, it’s been said a thousand times: People eat beef because it tastes great.  We know that beef is an important part of a healthy, nutrient rich diet. But the fact of the matter is, we’re willing to pay more (130% more than...

A cow is a cow is a cow….BULL

Mythbuster Monday talks variation If you have kids or pets, it shouldn’t be that hard to disprove this morning’s myth. You know that two people, or animals—even with the same lineage—can be as different as night and day. (Quick example: At 2 ½, my oldest will talk the...