Don’t blame the calves

It’s no secret: I’m the inquisitive kind. “20 Questions,” my neighbors used to call me. Laughing at my genuine curiosity to common opinion, they’d say, “Laura, that’s just the way it is!” In many instances, things are just what we all say they are, and I think that’s...
Why beef quality grades are improving

Why beef quality grades are improving

Why beef quality grades are improving   by Steve Suther Prices have eased, but a 10-year uptrend in beef quality from U.S. grain-fed cattle remains in place. That’s partly because lower quality beef has sold at a widening discount to average quality, says a beef...
Loud and clear

Loud and clear

Loud and clear Beef market demands quality   by Miranda Reiman The beef market tells you what it wants. You just have to pay attention. “We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those...
Beef shoppers: quality, service above price

Beef shoppers: quality, service above price

Beef shoppers: quality, service above price By Lyndee Stabel Price is important in nearly every buying decision. However, when it comes to groceries, a new study shows consumers place more value on quality and service than price alone. The doctoral research by Ken...
The Ground Beef Market and Price Signals

The Ground Beef Market and Price Signals

The Ground Beef Market and Price Signals   by Steve Suther Beef’s getting better, to judge by the uptrend in quality grades and resurgent consumer demand. However, an increasing share of that demand has been for ground beef – and an average pound of that versatile...