A tough bunch

The only thing better than sitting down with a cowman is gathering together with 8,000. Three days into the Cattle Industry Convention & NCBA Trade Show, it’s likely that the streets of San Antonio reflect a bit more grit than glamour. Whether apprehensive to...

Nice to Meat Ya: Bridget Wasser

Part butcher, part researcher, part consumer relations: All in for beef Bridget Wasser never carries her luggage on a plane. It’s not the amount that the meat scientist packs so much as the contents. She really hates sending her full set of knives into the land of...

Building your base

“What are all those black things planted in that field?” It’s easy to take for granted all the things you just know…because you grew up in agriculture, because you live in a certain part of the country where a particular farming practice is commonplace, because you...

Good cattle news abounds

I’m not naïve enough to believe that the beef industry is always all about teamwork. But I am optimistic enough to believe that we’re working toward that, and gaining ground. I’ve shared enough examples of how teamwork between rancher and feeder can create better...

Shipping day…

It doesn’t mean quite the same thing here at the Certified Angus Beef LLC headquarters as it does at your ranch HQ, but last Friday was shipping day for our team here in Wooster, Ohio. Similar to the day that calves are loaded on a truck and hauled away, there...