The cost and value of quality

The cost and value of quality

The Cost and Value of Quality NCBA Convention   By Nicole Lane Erceg Beef quality has many contributing factors – freshness, tenderness, color and more shape the perspective. However, when Mark McCully, vice president of production for the Certified Angus Beef ®...
It’s Prime time

It’s Prime time

It’s Prime time Is the rising tide of Prime beef good news or too much of a good thing?   by Katrina Huffstutler There was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’. While Choice numbers rose...
Always eating for two

Always eating for two

Always eating for two Nutrition matters for each stage of calf development   by Miranda Reiman How many months out of a year is a mother cow just eating for herself? Hopefully none, says Janna Kincheloe, North Dakota State University animal scientist. That emphasizes...
Record beef exports despite trade challenges

Record beef exports despite trade challenges

Record beef exports despite trade challenges   by Miranda Reiman If you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.” That’s according to Dan...
Beyond beef buzzwords

Beyond beef buzzwords

Beyond Beef Buzzwords You don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear...