The beef industry: a survival guide

I’ve often wished for a guidebook – a map to carefully lead me around life’s potholes and avoid the dead ends altogether. But you and I both know it doesn’t work like that. Faith requires a bit of stepping out, sometimes lunging to get to the good stuff – the reward...

A tough bunch

The only thing better than sitting down with a cowman is gathering together with 8,000. Three days into the Cattle Industry Convention & NCBA Trade Show, it’s likely that the streets of San Antonio reflect a bit more grit than glamour. Whether apprehensive to...

Nice to Meat Ya: Bridget Wasser

Part butcher, part researcher, part consumer relations: All in for beef Bridget Wasser never carries her luggage on a plane. It’s not the amount that the meat scientist packs so much as the contents. She really hates sending her full set of knives into the land of...