On Target: Marketing quality

On Target: Marketing quality

Marketing Quality by Justin Sexten, Ph.D. The day you make breeding choices, purchase bulls or buy bred heifers, marketing the calf crop begins. With those decisions in the rear view, it’s time to consider how to make the most of a great mating. Sale day for...
On Target: Making observations count

On Target: Making observations count

Making observations count by Justin Sexten, Ph.D. This time of year, you probably spend more time observing than working cattle. Calving is complete and bulls have been turned out with the spring herd. Fall calves are weaned and grass cattle are moving through...

Don’t blame the calves

Don’t blame the calves Yearling cattle don’t necessarily trump calf feds in the feedyard or packinghouse   by Laura Conaway Things aren’t always what they seem. It’s no secret, marbling in harvested fed cattle declines from late February to early May each...
On Target: Plan to have it made in the shade

On Target: Plan to have it made in the shade

Plan to have it made in the shade by Justin Sexten, Ph.D. It’s been an interesting year for climate, as we could tell halfway through the spring. A parade of wind storms, fires, blizzards and floods moved swiftly by, leaving every cattle farm and ranch to cope with...
On Target:  Ranch environment and beef demand

On Target: Ranch environment and beef demand

Ranch environment and beef demand by Justin Sexten, Ph.D. You’ve heard about it often enough: Match the cow to your environment. The articles and presentations say optimize the use of land, labor and forage resources; monitor success by measuring pounds of beef per...