850,000 record say: Marbling still matters

850,000 record say: Marbling still matters

850,000 Records say: Marbling Still Matters by Miranda Reiman Just missed it. Just missing a flight, a deadline for a major rebate, or watching your child’s winning shot at a ball game. The feeling is much the same. What if you knew you “just missed it” when it comes...
Balance vs. the trade-off

Balance vs. the trade-off

Balance vs. the trade-off by Justin Sexten, Ph.D. One of the big challenges of livestock judging is explaining “balance” to a new evaluator. As we attend county fairs, state previews and junior nationals, we’ll hear the term used to describe cattle in nearly every...
In the shoes of the customers, buyers

In the shoes of the customers, buyers

In the shoes of customers, buyers Seedstock panel addresses ways to capture value of good genetics   by Miranda Reiman Angus bull buyers paid record-high prices in 2015. The calves from those sires are going to market now, and breeders should be helping their...
Beef must differentiate

Beef must differentiate

Beef must differentiate Keeping up with the times includes marketing   by Miranda Reiman A lot can change in half a century. A lot can stay the same. U.S. feeder cattle illustrate that well, said Mark McCully, vice president of supply for the Certified Angus Beef ®...
DNA test for gain, grade available soon

DNA test for gain, grade available soon

DNA test for gain, grade available soon Value-based tool will help commercial producers better select, manage Angus cattle   by Steve Suther A new DNA test for marbling and post-weaning growth will soon help cattle producers better hit the high-quality beef target....