Beef must differentiate

Beef must differentiate

Beef must differentiateKeeping up with the times includes marketing  by Miranda Reiman A lot can change in half a century. A lot can stay the same.U.S. feeder cattle illustrate that well, said Mark McCully, vice president of supply for the Certified Angus Beef ®...
Still at the top in beef quality

Still at the top in beef quality

Still at the top in beef qualityPerformance Blenders repeats with Quality Focus Award from CAB  by Jill Dunkel It’s hard to stay at the top.But the “coaches” at Performance Blenders of Jackson, Mo., found ways to work with their team of 130 or more cattle producers to...
Filling pens to create supply

Filling pens to create supply

Filling pens to create supplyKuner Feedlot named CAB 2013 Progressive Partner  by Miranda Reiman No one is automatically insulated from the effects of a shrinking national cowherd, but Kuner Feedlot, one of 12 in the JBS Five Rivers Cattle Feeders group with 1.6...
Herd expansion means tighter supply first

Herd expansion means tighter supply first

Herd expansion means tighter supply first   by Lyndee Stabel In a roomful of cattle feeders, an Oklahoma State University (OSU) livestock marketing specialist had everyone’s full attention as he said there is no way around it: In the next two to three years, the...
How can beef compete

How can beef compete

How can beef competeHigher prices bring higher expectations  by Miranda Reiman Eleven to one—those were the odds the beef industry was up against for two decades.“We got $10 in new spending over that 20 years, meanwhile our pork and poultry competitors got $110,” said...