Face the pace of change

Face the pace of change

Face the pace of changeFrom beef markets to production systems By Katie Alexander We are used to slow change in the cattle business.After decades at that pace, however, the North American cattle and beef industries are undergoing a rapid transition.“Farming and food...
Precondition for performance, quality, cash

Precondition for performance, quality, cash

Precondition for performance, quality, cash By Miranda Reiman It’s been talked about for 60 years. It’s better for animals, preferred by most cattle feeders and could provide a 169% return on investment.        “2014 was the biggest ‘no brainer’ year in history to...
What the value-based beef market values

What the value-based beef market values

What the value-based beef market values   by Trish Henderson With beef at record high prices in North America and around the world, consumers are seeking premium products to ensure their money is well spent. That’s one reason the Certified Angus Beef ® (CAB)...