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15 years ago, the American Angus Association’s Board of Directors set a goal. By the year 2020, they wanted to see Certified Angus Beef® brand acceptance rates at the 30% mark. Along the way, there were times that number felt completely unattainable — like in 2006, for example, when rates hit an all-time low of 14%.

But something happened.

Cattle pic for 11-14 blogMore and more Angus producers started focusing on grid marketing and the profit-boosting premiums they could earn. They became more quality-focused and more critical of their genetic selection and culling decisions.

It paid off.

This summer, we saw two months in a row with 30.1% CAB acceptance rates. That means almost one-third of all identified black-hided, Angus-type cattle met the 10 specifications. It also means we were up 3 percentage points since one year prior. And while that doesn’t sound like a lot, it is.

As Larry Corah put it earlier this year, “Three points may seem small, but when applied to millions of cattle, a small number gets big. Really big.”

Meat Case for 11-14 blogThose 3 percentage points mean 390,000 additional head of cattle each year qualifying for the brand, generating 99 million pounds of product. That’s enough to add 500 new licensed grocery stores!

And it’s possible to grow that much again next year. After all, marbling traits are highly heritable, making it easy to improve one’s acceptance rates in a short time span.

Who knows how high that number could go by 2020.

-Katrina

Katrina Huffstutler is a freelance writer based in Electra, Texas. She’s a frequent contributor to the Black Ink team and lover of functional cattle and quality beef.

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PS — You can follow along as we blog our way through November. Here’s what you may have missed in our “Every number has a story series”:

Day one: $6.93

Day two: 2.5 million

Day three: $204.10

Day four: 12.1 million

Day five: 11/13

Day six: 8 million

Day seven: 139

Day eight: $39

Yum: That buttery, beef-fat flavor

By Miranda Reiman

October 6, 2011

If meat scientist Daryl Tatum goes out for a “knock-your-socks-off” beef dinner, it’s going to include high levels of marbling.

Given the Colorado State University professor’s expertise, he’d probably have done that anyway, but new research by his team points out the links between key sensory attributes and quality grades.

“Marbling has kind of gotten a bum rap from a lot of people saying it really doesn’t predict much,” Tatum says. “But across the full range, it has predicative capabilities. When you can measure it precisely, it does a really good job.”

The recent work, funded by The Beef Checkoff and commissioned by the industry’s Joint Product Enhancement Committee, looked at camera-based quality grade calls and their correlation to eating experience.

“What we found was a really strong relationship between marbling and sensory properties in particular,” Tatum says.

A trained panel evaluated steaks from carcasses that were camera graded into seven different marbling scores, ranging from traces to moderately abundant, or USDA Standard to Prime. Rather than assign positive or negative ratings, panelists were asked to quantify the presence of specific flavors such as “meaty, brothy” or other descriptors. They also gave ratings on tenderness, juiciness and the overall sensory experience.

“With a trained panel, you’re trying to use them as a research instrument,” Tatum explains.

Tenderness and “buttery, beef-fat” flavor accounted for 91% of the variation in overall sensory experience; in turn, 40% of tenderness variation and 71% of variation in that desirable flavor was due to marbling score.

Tatum says that buttery flavor was not much of a factor at the lower end of the marbling range. “But it increased stepwise all the up to Prime,” he says. “It really rose pretty quickly.” Ratings for tenderness and overall eating experience rode the same escalator.

In fact, this research found marbling’s contribution to those factors was much higher than shown by work from a few decades ago.

“The relationships are stronger, and we think a lot of that is because the camera is much more consistent in calling marbling,” Tatum says. “If you improve the precision of the measurement, the predication capabilities go up. Marbling is a very, very good predictor of eating quality.”

Cargill is using camera-called marbling scores in all of its beef plants. Glen Dolezal, assistant vice president of business development and field sales leader for the company, says their experiences have been positive.

“The cameras have been a big win, a big success story,” he says. “Our customers have been very pleased with the consistency they’re getting box to box, based on marbling levels and other traits.”

He says producers benefit from those reliable calls, too, as they are trying to make genetic and management changes based on carcass data.

“Subjective grading was way too variable and somewhat of a gamble on, ‘which grader did you draw?’ Since the cameras, that has leveled out quite well,” Dolezal says.

Tatum says the Colorado research shows “the beef trade has it figured out. Prime is its own category and the upper two-thirds of Choice is another category by itself.”

The probability of a positive eating experience within the Prime grade is 98% to 99%. With modest and moderate amounts of marbling, the threshold for many premium Choice brands, the chance of a good eating experience is 82% to 88%.

That’s in stark contrast to low Choice at 62% or Select at 29%.

“When you get to that premium Choice zone, there’s not much wrong with the beef in most people’s opinion,” Tatum says. “It’s more of an insurance policy than anything. You’re not going to get a junk piece of meat once you get up at those levels.”

The Certified Angus Beef ® (CAB ®) brand includes selections from premium Choice and Prime.

“If you compare the lower part of Choice with premium Choice, there’s a pretty substantial difference in performance,” Tatum says.

Research like this is valuable to the industry, because it shows beef is sorted based on solid information. For consumers, the application is even more direct.

“If you’re going out for that occasion where you’re wanting to treat yourself, it’s pretty important to have marbling in there,” he says. “It really performs on all levels when you do.”

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Mythbuster Monday gets to the bottom of CAB’s acceptance rate hike

You’ve heard this before: Often times if it seems too good to be true, it is. Like in the case of low-fat ice cream that claims the same taste as the original. (Whatever you do, don’t buy it folks. Get the real deal—trust me!) But sometimes the stars line up and you get a “too good to be true” moment that is, ironically, genuine. Just like the sunshiny, wind-free, 70° day I spent in Colorado in February.

Or like the rise in Certified Angus Beef ® (CAB®) acceptance rates.

Following that theme, Laura recently picked up this myth from the road:

Myth—Since CAB has had such a dramatic rise in acceptance rate, you must have lowered your standards.

Continue reading “What’s up?”