$92 million reasons to aim high

$92 million reasons to aim high

$92 million reasons to aim high CAB grid premium progress and producer responsibility by Steve Suther March 2, 2020 Nobody can say exactly when the Certified Angus Beef ® (CAB®) brand reached the tipping point. It could have been in the mid-1990s when packers started...
Cobb to lead CAB production team

Cobb to lead CAB production team

Cobb to lead CAB production team   By Miranda Reiman February 13, 2020 Describing beef supply and demand as a bit of a chess match, Bruce Cobb says he’s learned the game through various roles in the past three decades.Starting March 1, the Texas native will take...
Prime seasonality

Prime seasonality

Prime seasonality MARKET UPDATE The fed cattle market over the past two weeks has declined $3/cwt. from the January high of $124/cwt. The late January trend for the past two years saw cash fed cattle prices advancing moderately, yet four factors have recently...
Consumers get rewarded for eating beef

Consumers get rewarded for eating beef

Consumers get rewarded for eating beef   by Nicole Lane Erceg February 4, 2020 “Hi, are you a rewards member? If not, would you like to join to save 15% today?” It’s a common interaction between customer and checker. As more companies work to deepen the...
Opportunity cost of occupancy

Opportunity cost of occupancy

Opportunity cost of occupancy MARKET UPDATE A relatively quiet week in the fed cattle market last week with a sideways direction for the cash fed cattle price, now in its 4th week at the $124/cwt. level. Live Cattle futures, in the meantime, have been dramatically...