The path to 2 billion

The path to 2 billion

The Path to 2 Billion   by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...

A hardware salesman and a hand surgeon walk into a bar…

Replace that last part with pasture and you’re in my boots a few months back. But for Phillip Smith and Dr. David Taylor, there’s no need for a punch line. Talking with the cousins from Ozark, Ark., it’s just a typical Tuesday afternoon. “Some of our skills overlap...

One-man show, part II

There’s a saying, “If you think you’ve got good cattle, put your money where your mouth is and feed ’em. You’ll find out pretty quick how good they are.” Jim Moore’s full of these. Life lessons, advice not taken, anecdotes of who said ‘what,’ when and why. I ask him...

Nice little marketing program you’ve got there

“We’re supposed to dress like we’re going to a farm.” My son was convinced that a regular t-shirt and jeans wouldn’t do for his 2nd grade field trip last spring. They were headed to a local farm to do everything from a pasture walk to a tractor ride to learning to...