Nothing owed

Groups more humble than cattlemen and women are few and far between, but I’ve often heard ranchers called “salt of the Earth” people. Many lessons applicable for working with livestock come from simple wisdom, and now and then it’s the...

The 1st grade approach

Remember when you were six? Being chosen for “show and tell” was a big deal. My elementary-age kids have brought their class everything from Indian beads dug on the family ranch to a misshapen egg their chicken laid. A newborn baby sister has even made a school...

What happens in Wooster?

It’s a question we hear often, “So what DO y’all do up there in Wooster?” Anyone on our team is proud to answer, but it’s not something that’s easily summed up in a few words. In fact, it’s something we all could write, talk, tweet about, photograph and capture on...
Loud and clear

Loud and clear

Loud and clearBeef market demands quality  by Miranda Reiman The beef market tells you what it wants. You just have to pay attention.“We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those...
How the beef value chain works

How the beef value chain works

How the beef value chain works  by Hannah Johlman When cattle prices erratically head lower, it’s easy to take issue with reports of higher packer margins or retail beef prices that still seem relatively high.But in a volatile market, the segments along beef’s supply...