Genuinely good sharing

As Kara was telling me the story of her weekend, I couldn’t help but appreciate the industry that we have chosen to work in even more. It seems that everybody has their own preconceived notions, and that’s OK. She spent that weekend in May with Josh and Leah, whose...
Meat is about trust, author says

Meat is about trust, author says

Meat is about trust, says author  by Katie Alexander Imagine living when there was no supermarket or grocery store where you could buy food, having to grow just about everything your family needs. That could be any rural area in the country a couple hundred years...
Simply innovative

Simply innovative

Simply innovativeSteak packaging, quality, label win honors  by Hannah Johlman If there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to...
Consumer trends headline beef conference

Consumer trends headline beef conference

Consumer trends headline beef conference  by Miranda Reiman “The prosperity of this entire industry lies with the consumer.”Ag economist Ted Schroeder made that statement during the recent Beef Improvement Federation meetings in Manhattan, Kan., June 15-17, but it...

Every number has a story: 12 to 15 minutes

Thousands of steps, filling dozens of glasses, delivering as many hot meals. Many smiles and “thank yous” and “you bets.” In high school and college, this is what 60 minutes of being a waitress looked like for me. I liked that job, but it was work. An hour—especially...