Genuinely good sharing

As Kara was telling me the story of her weekend, I couldn’t help but appreciate the industry that we have chosen to work in even more. It seems that everybody has their own preconceived notions, and that’s OK. She spent that weekend in May with Josh and Leah, whose...
Meat is about trust, author says

Meat is about trust, author says

Meat is about trust, says author   by Katie Alexander Imagine living when there was no supermarket or grocery store where you could buy food, having to grow just about everything your family needs. That could be any rural area in the country a couple hundred years...
Simply innovative

Simply innovative

Simply innovative Steak packaging, quality, label win honors   by Hannah Johlman If there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to...
Consumer trends headline beef conference

Consumer trends headline beef conference

Consumer trends headline beef conference   by Miranda Reiman “The prosperity of this entire industry lies with the consumer.” Ag economist Ted Schroeder made that statement during the recent Beef Improvement Federation meetings in Manhattan, Kan., June 15-17, but it...
Beef shoppers: quality, service above price

Beef shoppers: quality, service above price

Beef shoppers: quality, service above price By Lyndee Stabel Price is important in nearly every buying decision. However, when it comes to groceries, a new study shows consumers place more value on quality and service than price alone. The doctoral research by Ken...