New CAB website designed for producers
by Miranda Reiman
November 1, 2011
Sure, you’ve heard about theCertified Angus Beef ® (CAB®) brand, maybe even looked it up online. Thousands of regular visitors will notice new pictures and a more attractive layout at CABpartners.com.
That’s catchy, but the real benefit of the recent redesign is improved navigation. “It’s much easier to get around,” says Laura Nelson, industry information specialist for the company.
“We tracked usage for years, then worked for months to make it better, a place where you can learn more about how to raise higher-quality beef and reap the financial rewards for doing so,” she says.
The previous site was organized by industry segments, but the new, topical approach leads visitors through selections that include management, health, genetics, nutrition and marketing.
If you’re looking to find a CAB-licensed feedlot or want to know how to get top dollar for your Angus-influenced calves at auction, for example, click “Marketing.” If you want to learn more about the expected progeny differences (EPDs) that make the most difference in CAB acceptance, click “Genetics.”
“There is plenty of new information, but all of the tools from our old site are still there,” Nelson explains. The Calf Price and Fed Cattle Breakeven calculators are accessible in the marketing section, along with seedstock marketing tools and tips on how to build a resume for your calves.
“We can feature our latest news more prominently now,” she adds. “There’s even a video library filled with informational clips from ranchers, feeders, researchers and allied industry folks.”
Other new items include a social media bar at the bottom of the page that points users to the Black Ink blog, Twitter feed and Facebook page. Rotating features along the left-hand side of the home page point to “spots of interest” on the website, Nelson notes.
“Our team interacts with producers every day, and we took a lot of advice on how to make this a one-stop resource for everyone trying to hit the CAB target,” she says. “It’s streamlined, user-friendly and less static.”
She encourages producers to visit often, as information is typically updated daily.
What if you can’t find what you’re looking for?
“It might take a while for frequent visitors to the old site to get used to our new navigation,” Nelson says. “But our team members’ individual contact information is listed under the ‘About Us’ tab, and we’re happy to direct you to a link.”
Although the entire site is rearranged and the look is different, the address is the same as it’s always been: www.cabcattle.com.
You may also like
$100,000 Up for Grabs with 2024 Colvin Scholarships
Certified Angus Beef is offering $100,000 in scholarships for agricultural college students through the 2024 Colvin Scholarship Fund. Aspiring students passionate about agriculture and innovation, who live in the U.S. or Canada, are encouraged to apply before the April 30 deadline. With the Colvin Scholarship Fund honoring Louis M. “Mick” Colvin’s legacy, Certified Angus Beef continues its commitment to cultivating future leaders in the beef industry.
Raised with Respect™ Cattle Care Campaign Launched This Fall
Raised with Respect™ was developed as part of a strategic cattle care partnership between Sysco and CAB. The collaboration focuses on supporting farmers and ranchers, equipping them with continuing education to stay current on best management practices and helping to increase consumer confidence in beef production.
Drought Impact and Cattle Industry Dynamics
As drought conditions persist across much of cattle country, farmers and ranchers are at a pivotal juncture in the cattle industry’s landscape. What impact does this prolonged dry spell have on the nation’s herd numbers? When will heifer retention begin? How will industry dynamics influence the spring bull sale season?