The path to 2 billion

The path to 2 billion

The Path to 2 Billion   by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...
Record beef exports despite trade challenges

Record beef exports despite trade challenges

Record beef exports despite trade challenges   by Miranda Reiman If you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.” That’s according to Dan...
New look, same mission for CAB division

New look, same mission for CAB division

New look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort by Sarah Moyer To make it easier for cattlemen to identify and access online resources, the Certified Angus Beef ® (CAB®) brand revitalized its virtual presence on...
Premium positioning

Premium positioning

Premium Positioning CAB annual conference inspires beef marketers   I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find...