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Stories for Success

We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.

These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.

We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.

Big Thinkers

Natural Choice to a Prime heritage

Natural Choice to a Prime heritage

“Change is inevitable, success is optional,” David Rutan says. That positive philosophy applied to everything from good morning to great cattle only begins to tell why Morgan Ranches earned the 2020 Certified Angus Beef Commercial Commitment to Excellence award.

Beyond a buzzword

Beyond a buzzword

It’s not the work of fancy technology, though spreadsheets of data and consultants lend their hand. It’s six generations of meticulous puzzle masters who focused on making better each piece of the bigger picture.

The price is right

The price is right

The Steib family has expanded their farm and feedlot operation into a dynamic ranch. Today, they raise the calves they eventually feed out, having a hand in quality decisions every step of the way.

Consumer Connection

The III big things

The III big things

At III Forks, an upscale steak and seafood restaurant in Frisco, Texas, the beef must match the ambiance and the service. Chef Chris Voegli says it all must exceed expectations. It’s that attention to detail at the final step that makes the cattleman’s attention to detail worth it.

Flavor’s secret ingredient

Flavor’s secret ingredient

As a moderately to highly heritable trait, marbling is something that cattlemen have a lot of ability to manage. It also happens to be one of the major contributors to beef flavor. Texas Tech University meat scientist Jerrad Legako spoke about the topic at the 2020 American Society of Animal Science meetings.

Reinventing, family style

Reinventing, family style

Greg and Kristina Gaardbo bring people together over great food and great beef. The Chicago Culinary Kitchen is known for their delicious Texas-style barbecue prepared with passion, flair and Certified Angus Beef® products.

Research Drivers

The Resistance

The Resistance

Antibiotic resistance in cattle is a growing concern for producers and consumers. The goal for cattlemen and women is to implement strategies at the management level with good animal husbandry practices, routine health exams and vaccination.