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Stories for Success

We do the information gathering for you. Part inspiration, part field guide, packed full of humanity and examples worth following—these are the feature stories of those who aim for quality mixed in with science-based ways to get there.

These are tales about data driving the future. Or a brand built on an unprecedented idea that’s now recognized across the world. There are stories that start with nothing but a dream, and others that are legacies that continue carrying on.

We tell them so you don’t miss a beat at your operation. Learn a thing or two without ever leaving home.

Big Thinkers

They run deep

They run deep

They run deep Roots anchor the Dalebanks program, helps them growBy: Miranda ReimanA difficult place to put down roots—that’s an odd feature for a prairie really, but it’s true of the Kansas Flint Hills. The pastures at Dalebanks Angus near Eureka, Kan., hide the...

Never gone dry

Never gone dry

Two fishing cabins stood on the edge of the San Marcos river in 1919. Sixty years later Bodey Langford connected the two, as brick-by-brick, he built a home where he and Kathy would raise daughters Anna and Callie. There on his late father’s ranch near Lockhart, Texas, he also built his herd with purpose.

His will, their work

His will, their work

M&M Feeders now includes two yards, with Jamie Huyser tackling the daily tasks at Elm Creek and Daron helps manage operations at Lexington. Mel does everything from keeping up customer relations to driving the feedtruck, while Marvin handles commodity trading from his home in Idaho.

Consumer Connection

Driving Demand: Foodservice

Driving Demand: Foodservice

“What costs most for a restaurant isn’t the meat, but an empty seat.” That statement resonates even more after rounding a year of a pandemic. But before COVID-19 shutdowns and meat shortages, serving CAB was about competitive advantages and so much more. Loyalty breeds loyalty, creating a demand not only for the product, but the company.

Driving Demand: Retail

Driving Demand: Retail

As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.

The rollercoaster of retail

The rollercoaster of retail

Even though we’re in a year where overall CAB sales will be down, retail demand has kept us in a strong position rising to the occasion to comprise up to two-thirds of summer sales at times.

Research Drivers

Throwing shade on your herd

Throwing shade on your herd

Throwing shade on your herd It pays to do something about heat stressby Morgan Boecker March 2021The last anyone knew, heat stress cost the U.S beef industry $369 million a year – but much has changed since the 2003 study. That’s why a Colorado State University (CSU)...

Avoiding the storm

Avoiding the storm

The health of an animal is important at every level of production. Researchers have found a way to select cattle for disease-resistant genetics and strong immune systems.