The Brand that Pays.®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

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“Our independent success is dependent on each other,” Yon says. “That’s the cool part. Understanding one another’s process only helps.”

Kevin Yon

Yon Family Farms

Get the Scoop from Feeding Quality Forum

The 13th annual Feeding Quality Forum in Sioux City, Iowa, offered new insight on a variety of topics, from a detailed market outlook to consumer perceptions of the beef industry. Feedyard managers also shared their ideas on employee management. Producing quality beef and feed sample testing were also discussed. To hear from the speakers and read news coverage and click the button below.

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Pride and Precision

A hardware salesman and a hand surgeon walk into a pasture… For Phillip Smith and Dr. David Taylor, there’s no need for a punch line. What might sound like the start of a tall tale is a typical Tuesday… Read more

More CAB Stimulates More Demand

The long-term growth in premium beef production, market share and demand is starting to redefine overall beef demand and how it is measured. Economic theory suggests more supply will… Read more  

CAB At 40: The Beef Community's Brand

The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years… Read more

The Cost and Value of Quality

The Cost and Value of Quality NCBA Convention   By Nicole Lane Erceg Beef quality has many contributing factors – freshness, tenderness, color and more shape the perspective. However, when Mark McCully, vice president of production for the Certified Angus Beef ®...

It’s Prime time

It’s Prime timeIs the rising tide of Prime beef good news or too much of a good thing?  by Katrina Huffstutler There was a time when targeting the Choice grade seemed like a lofty goal.But as the song goes, the times, they are a-changin’.While Choice numbers rose...

Always eating for two

Always eating for two Nutrition matters for each stage of calf development   by Miranda Reiman How many months out of a year is a mother cow just eating for herself?Hopefully none, says Janna Kincheloe, North Dakota State University animal scientist. That emphasizes...

Record beef exports despite trade challenges

Record beef exports despite trade challenges   by Miranda Reiman If you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.” That’s according to Dan...

To add value to Angus calves, target this brand

To add value to Angus calves, target this brand   by Miranda Reiman Most cattlemen look for well-rounded genetic profiles when perusing sale books, but it can be information overload. For those who want to emphasize carcass quality in their selection, the Certified...

Matching cow herd needs to overall goals

Matching cow herd needs to overall goals Sanders, Viator talk epigenetics, fetal programing and selection Story by Miranda Reiman Control what you can and deal with the rest. Cattlemen can’t stop drought or hurricanes, but they can set their herd up to be successful...

Near the pinnacle of beef quality

NEAR THE PINNACLE OF BEEF QUALITYAngus Value Discovery Contest winners named. by Nicole Lane Erceg and Laura Conaway It takes a powerful start and decades of focus to get harvest groups that regularly qualify 100% for the Certified Angus Beef ® (CAB®) brand. What...

Genetic Answers to Consumer Demand

Genetic Answers to Consumer Demand by Laura Conaway What’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s...

New look, same mission for CAB division

New look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort by Sarah Moyer To make it easier for cattlemen to identify and access online resources, the Certified Angus Beef ® (CAB®) brand revitalized its virtual presence on...

CAB opens its house

CAB opens its house   by Miranda Reiman For the staff, it was a big family reunion, getting to show extended kinfolk from across the United States the Certified Angus Beef ® brand's (CAB®) Wooster, Ohio, home. For Angus breeders, it was a bit like drawing back a...

Targeting the Brand

Leverage the brand to help market registered Angus bulls that meet our EPD requirements and get rewarded for using the logo.