Leading the Way
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.
In Challenging Times, You Rely on Friends.
Cattlemen depend on restaurants, and right now? They’re hurting. But you can help.
IN THE NEWS
Playing to win: Grid marketing opens door to premiums
Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.
Other news
Select beef: Who wants it?
“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
Carcass value shifts, a sign of the times
The large shift to retail business, accompanied with stifled restaurant and export trade, subtly show in the shifts in dollar contributions of each primal. Where customers purchased beef influenced which beef cuts outperformed or underperformed last year.
Find a feedyard near you
Find yards in your area with a history of feeding high-quality Angus cattle and partnering with commercial cattlemen to capture premiums.
You’ve worked hard to produce premium calves and they deserve a premium marketing strategy. We know your paycheck only comes a few times a year—and that’s why finding a good feedyard partner matters so much.