Leading the Way
Sheltering Generations
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.
IN THE NEWS
Beef up the dinner table
Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.
Other news
Restaurants pivot to survive, retailers can’t keep up
As many Americans are scrambling to find a new normal during the COVID-19 crisis, restaurants are being forced to find creative ways to keep food moving as dine-in is ceased. Meanwhile, retailers are scrambling to find beef to put in the meat case. Many CAB partners are lending helping hands.
This too shall pass
There are no words that will take away the devastating slap of a market drop, the pain of a postponed bull sale or the exhausting frustration that things feel out of control. The page will eventually turn and the world will still need great beef and those who raise it.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.
