The Brand that Pays.®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

Breed Bulls on Target

Every steak starts with your genetic decisions. The first step towards brand acceptance? Registered Angus bulls.

Your Resource for Targeting Quality

From best management practices to genetic recommendations, we share how to let the brand add to your bottom line.

Leading the Way

Spring Cove Ranch

2019 Seedstock Commitment to Excellence

Noble Ranch

2019 Commercial Commitment to Excellence

NA Timmerman Inc

2019 Feedyard Commitment to Excellence

Hy-Plains Feedyard

2019 Progressive Partner

Sheltering Generations

The American Barn

Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.

Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.

IN THE NEWS

This too shall pass

This too shall pass

There are no words that will take away the devastating slap of a market drop, the pain of a postponed bull sale or the exhausting frustration that things feel out of control. The page will eventually turn. As we walk through the unknown, the one sure thing is the world will still need great beef and those who raise it.

Other news

Beef AI can pay

Lack of facilities, labor, confidence and convenience—these are reasons that less than 10% of all beef cattle producers use artificial insemination. This article covers a presentation by John Hall, Idaho Extension beef cattle specialist, who weighs the challenges with the advantages.

Targeting the Brand™

Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.