The Brand that Pays.®
Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?
Breed Bulls on Target
Every steak starts with your genetic decisions. The first step towards brand acceptance? Registered Angus bulls.
Your Resource for Targeting Quality
From best management practices to genetic recommendations, we share how to let the brand add to your bottom line.
Applications for Beef Leaders Institute are open
The Beef Leaders Institute (BLI) provides American Angus Association members a unique opportunity to experience the beef value chain from pasture-to-plate. Hosted by the American Angus Association and sponsored by the Certified Angus Beef ® brand and the Angus Foundation, the tour takes participants on a five-day expedition starting at the Association. Then hit the road to learn about new technology in the industry and what happens to your feeder calves once they leave your operation.
Sound up your alley? Apply before the February 15 deadline.
IN THE NEWS
More research shows marbling is not correlated to other traits, supporting its possible to have maternal function and carcass quality in one animal. Late December is showing more typical Choice grading trends.
Maternal function vs. marbling. Is it an either/or? This report by Steve Suther discusses an Iowa State University research paper, and quotes long-time ISU animal scientist Dan Loy.
Steakhouse Prime Cincinnati is a bustling fine-dining experience, but it didn’t start out like that when Executive Chef Shawn Heine was hired. So he took on the challenge of revamping the menu to include Certified Angus Beef.
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations. Get rewarded for using the logo.