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Latest Headlines
Nebraska Ranch Receives Certified Angus Beef Commercial Award
Troy Anderson, managing a Nebraska ranch, focuses on breeding thriving maternal cows that will grade premium Choice and Prime, while respecting livestock, people and land. Anderson Cattle receives the 2023 CAB Commitment to Excellence Award. Their journey includes improving genetics, feeding home-raised and purchased calves and using data for better breeding decisions, all with a bottom-line approach.
Magnum Feedyard Earns Certified Angus Beef Award
While Magnum hasn’t always had pens filled with Angus-influenced cattle, they’ve invested in infrastructure, improved quality-based marketing and sought better genetics. Their dedication to detail and employee appreciation drive their success to high-quality beef production.
Michigan Angus Family Earns Ambassador Award
Seldom Rest Farms in Michigan, known for show-ring success, receives the CAB 2023 Ambassador Award for sharing their beef production story with Meijer grocery communications team and other CAB partners. The Foster family shares their passion for Angus cattle while fostering connections within the beef supply chain and promoting the Angus breed and CAB’s role in the industry.
North Dakota Partnership Earns CAB Progressive Partner Award
The Bruner and Wendel families earned the 2023 CAB Progressive Partner award by selling high-quality beef through Dakota Angus, LLC, as part of the CAB Ranch To Table program. They focus on their commitment to quality, data-driven decisions, achieve impressive CAB and Prime percentages and offer high-quality beef directly to consumers in their communities.
Kansas Ranchers Recognized for Sustainability Efforts
Kansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.
Saskatchewan Angus Ranch Earns Certified Angus Beef Award
JPM Farms in Canada quietly gained recognition for its dedication to environmental sustainability and quality cattle. The Monvoisin family earned the 2023 CAB Canadian Commitment to Excellence award for their outstanding results and partnership with Duck Unlimited, showcasing their commitment to improving the land, cattle and family daily.
CAB Insider
CAB Brand Sales Third Best in 45-Year History
In this CAB Insider,shifting market dynamics have already marked trend changes in the 2023 cattle and beef markets. These shifts are most succinctly summarized through two factors, fewer cattle and higher prices, that will further entrench themselves in near term trends.
Feedyard Insights Bring Focus to Profitability
The recently published “Industry Insights” report conducted by CattleFax analysts in partnership with Angus Media revealed several interesting trends and attitudes from the feedyard and cow-calf sectors. Focusing on feedyard factors most relevant to the CAB brand and end-product merit shows attitudes and behavior aligned with the market’s pull-through demand signals
Success Stories
From the Ground Up
Benoit Angus Ranch, a seedstock operation that markets more than 150 bulls annually, is a multi-generation family business with sons Doug and Chad now heavily involved. Focused on serving the commercial cattleman, the Benoits built a reputation for high-quality cattle that perform on the ranch, in the feedyard and on the rail. With always-improving cattle to support that renown, and the will to back it up, Benoit Angus Ranch earned the CAB 2023 Seedstock Commitment to Excellence Award.
Future Focused Business
Pilot partners in CAB’s Ranch to Table program, these North Dakota ranch families took some of the market volatility into their own hands in April 2022. Their leap of faith provides high-quality beef options for their communities and diversifies their income. Now they sell their finished cattle, as well as those of their customers, through Dakota Angus, a direct-to-consumer beef business.
Building Bonds
A dozen members of the Meijer communications team arrived to experience, first hand, how the beef they sell in their stores is raised. They touched and felt and tasted and smelled every aspect of the cattle business from the delicious flavor of Certified Angus Beef ® ribeyes to the slippery sensation of you-know-what on their shoes. Questions of every nature were asked and answered by true cattlemen and champions for CAB, Bruce, Scott and Andrew Foster.
Consumer Connection
Driving Demand: Retail
As the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.
Meating the Need
The pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.
A translation de carne
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.