The latest headlines
There was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’.read more
How many months out of a year is a mother cow just eating for herself? Hopefully none.read more
If you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.”read more
Targeting the Brand is now used much like one for a genetic test would be used to denote individually tested animals.read more
Control what you can and deal with the rest. Cattlemen can’t stop drought or hurricanes, but they can set their herd up to be successful during “everyday” challenges. “We can manage their feed. We can manage their health protocol. We can’t manage their stress,” said Kelly Sanders, Westway Feed Products. “From my feed standpoint, how do I mitigate that problem the best I can?”read more
It takes a powerful start and decades of focus to get harvest groups that regularly qualify 100% for the Certified Angus Beef ® (CAB®) brand. What about 97.7% at CAB Prime brand and that one steer “only” hitting the traditional premium Choice CAB mark? Not too good to be true, that’s just the mark of a Champion. To be precise, it’s the Champion pen of 40 enrolled in the 2018 Angus Value Discovery Contest (AVDC), produced by Jack and Bill Boyer, Boyer Brothers Angus, Perryville, Mo.read more
What’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s opening session Saturday, Nov. 3, in Columbus, Ohio. As farmers and ranchers attended breakouts designed to make their own herds better, McCully’s point held its weight. Anything that could make it above the Select line was once considered “on target” for satisfying consumer demand.read more
New look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort. By Sarah Moyerread more
For the staff, it was a big family reunion, getting to show extended kinfolk from across the United States the Certified Angus Beef ® (CAB®) brand’s Wooster, Ohio, home. For Angus breeders, it was a bit like drawing back a curtain to see what happens behind the logo.read more
News from the road
The Angus Taste of Quality
When more cattle mean better cattle, the beef industry’s better for it. That’s the story for today’s cattleman supplying premium-quality beef to consumers asking for more. The Certified Angus Beef® (CAB®) brand is in the middle of it all.
Extending a 14-year streak of year-over-year growth and the third year for sales above 1 billion pounds, the first and largest branded beef company reported record sales of 1.21 billion pounds in Fiscal Year (FY) 2018, ending Sept. 30. That was an 8.1% increase, or 91 million pounds.
CAB Grids Pays $75 Million Per Year
Angus producers can increase supply for the world’s leading premium beef brand in just two years—and still earn 44% more premium dollars for the greater supply. It seems to go against the laws of market economics, but that’s what happened from the start of 2016 through last December.
After a long string of sales records that reached 1.14 billion pounds last calendar year, many wondered if Certified Angus Beef® (CAB®) brand premiums would keep fostering profitability for producers.
Packer Talks Transparency, Trust and Demand Drivers
Beef packers bridge the gap between producers and consumers, but even “the largest packer in the world” is nothing without its suppliers, John Gerber said.
Stating the obvious to 200 cattlemen at the Certified Angus Beef® (CAB® ) brand’s Feeding Quality Forum this summer in Sioux City, Iowa, the longtime procurement head for Tyson Fresh Meats set the tone. Every link in the supply chain from ranch to consumer has a role to play.
Meet your media team
Director of Producer Communications
Senior Editor, Producer Communications
Assistant Director of Communications