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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Add value to calves

“Value” in feeder calf marketing is a relative term. All calves have some and the trick is to capture your share, said Paul Dykstra. Success is rooted in your customers he said. Customer changes through the supply chain from feeder, to packer to consumer.

Rebound

Shocks to the beef industry were all part of 2020’s “unprecedented” theme, but how the market responded was less surprising. That’s from RaboResearch analyst Dustin Aherin. When history is in the making, cattlemen should be innovative.

A scours change

Just like regular maintenance on your vehicle, prevention is the best way to ward off scours in your cow-calf herd. But sometimes the best treatment plans fail, with lasting effects on calf performance. That’s why ranchers should try to get ahead of the problem.

Hindsight for the future

Randy Blach gave hindsight to the industry’s past 40 years to prepare for the next 40 at the 2020 virtual Feeding Quality Forum. While 2020 is a tumultuous year, perspective gives us hope for the future. There’s optimism for the future, but not without challenges.

The market demands more demand

Even without a worldwide pandemic, economic shutdowns and disruptions in food processing, Dan Basse would have covered demand drivers at the 15th annual Feeding Quality Forum. Economic wild cards include political outcomes and continued stimulus measures.

Registration opens for Feeding Quality Forum webinar

The 15th annual Feeding Quality Forum will be a free, two-day, virtual event delivering tangible tools and ideas for commercial cattlemen and feeders. This year’s agenda has a strong focus on the markets—an ever changing topic this year.

Latest headlines

Adding up pennies

You get paid by the pound for your cattle, but the total figures in much more than weight. Join the Certified Angus Beef ® (CAB®) brand on March 11 to find out why a premium carcass is worth more, and how those signals get back to you.

Playing to win: Grid marketing opens door to premiums

Producers can target cow herd genetics toward the factors driving value in the supply chain. Backfat and marbling have differing value implications at the packing plant and can be selected in different directions in the herd. Understanding grid marketing opens more opportunity for big wins.

CAB launches #RestaurantChallenge

Data from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.

Select beef: Who wants it?

“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.

Your cattle, data and the grid

Many cattlemen have an idea of how grid marketing works, but might still have some questions as they’re digging through carcass data. Paul Dykstra will present a free webinar, “Understanding grid marketing and carcass data,” on January 21, 2021 at 1:30 p.m. CST.

Black Ink

Old lessons, new challenges

I’ve been reading accounts from the Dirty Thirties lately and I don’t know if I’m drawn in to the unimaginable awfulness of it all, or the amazing hope. Our Greatest Generation that lived through things I can hardly comprehend. In it, there are things we can apply today.

Valued partners

There are partnerships all across the beef business, but they’re not always as clean as who will bale the hay and who is going to feed it. Some are less direct, but equally as important.

The power of the pursuit

Now that you’ve made your cow herd more uniform, better matched to your resources or producing calves that you’re sure fit the bill for the next in line, what’s next? I want you to be able to look at your cattle lined up at the feed bunk and get that feeling. They are great.

Videos: Industry Updates

CAB brand basics

February 2, 2021

Kara Lee gets back to the basic functions of the brand.

Convey genetic potential, reap rewards

Demand drivers bring opportunity

Better focus, better future

Cattle Crew Views

Not perfect, but working to get better

The CAB Cattleman Connection team heard its name called more than once in the virtual ceremonies, and each time came a sense of personal accomplishment, but even better: confirmation that we’re getting better at our craft. I hope that means we’re doing a better job for you.

Beefed up findings

Frank Mitloehner presents his findings on the animal ag sector’s impact on global warming. He explains how cattle counterbalance other fossil fuel sectors, proving that cattle are a solution and not a threat.

This too shall pass

There are no words that will take away the devastating slap of a market drop, the pain of a postponed bull sale or the exhausting frustration that things feel out of control. The page will eventually turn and the world will still need great beef and those who raise it.

Speaking of meat

CAB chefs and meat scientists are so good at sharing their know-how that a whole range of listeners will sign on from city streets to ranch sand hills and beyond. Now find their expertise in their new podcast “Meat Speak”.

CAB Insider

Quality carcass spreads turn up early

So far in 2021, Choice carcasses are at a higher premium to Select than in any of the previous five years. This is important, not because Choice carcasses are the production target, but because the producer’s share of the Choice premium is the foundation on which CAB and Prime premiums are added.

Cold weather, grade expectations

Extreme winter conditions and temperatures well below zero have been widespread across the country impacting most of the major central cattle feeding region. History in our CAB data shows us that grade generally improves, rather than declines, during periods of extreme cold.

Carcass value shifts, a sign of the times

The large shift to retail business, accompanied with stifled restaurant and export trade, subtly show in the shifts in dollar contributions of each primal. Where customers purchased beef influenced which beef cuts outperformed or underperformed last year.

Read More Stories for Success

We do the information gathering so you don’t miss a beat at home. Stories of those who aim for quality and have hit their target, but keep aiming to get even better.