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News from the road

ON TARGET: Cause and effect

We sometimes associate cause and effect without knowing the real link, or as an academic buzz phrase has it, “correlation does not equal causation.” A quick search provides a humorous example. Did you know ice cream sales and shark attacks are highly correlated? While true in a broad sense, the actual reason for similar seasonal trends is that hot weather brings greater ice cream consumption as well as more swimming along beaches where sharks lurk.

On Target: Balance vs. the trade-off

One of the big challenges of livestock judging is explaining “balance” to a new evaluator. As we attend county fairs, state previews and junior nationals, we’ll hear the term used to describe cattle in nearly every class. After the judge remarks on the calf’s balance, they’ll follow up with a collection of terms that support their view of balance.

On Target: Weaning diet options

Weaning diet options by Justin Sexten, Ph.D. Spring calving herds, depending on rainfall and temperatures, may be weeks or months away from weaning. For many operations, that will bring the challenge of feeding weaned calves for a short transition period. That’s when...

On Target: Better than average

Better than average by Justin Sexten, Ph.D. Few producers strive for average—from cow productivity to cost reduction, we all want to be better than that. Yet half of every herd is below its own average, so the bar we compare against is important for context. As the...

On Target: Too much, too early

Too much, too early by Justin Sexten, Ph.D. Fall- and spring-calving herd managers don’t often find themselves facing the same decision as those who buy calves for backgrounding, but this is one of those times. Should you implant the calves and if so, what product...

The Angus Taste of Quality

When more cattle mean better cattle, the beef industry’s better for it. That’s the story for today’s cattleman supplying premium-quality beef to consumers asking for more. The Certified Angus Beef® (CAB®) brand is in the middle of it all.

Extending a 14-year streak of year-over-year growth and the third year for sales above 1 billion pounds, the first and largest branded beef company reported record sales of 1.21 billion pounds in Fiscal Year (FY) 2018, ending Sept. 30. That was an 8.1% increase, or 91 million pounds.

CAB Grids Pays $75 Million Per Year

Angus producers can increase supply for the world’s leading premium beef brand in just two years—and still earn 44% more premium dollars for the greater supply. It seems to go against the laws of market economics, but that’s what happened from the start of 2016 through last December.

After a long string of sales records that reached 1.14 billion pounds last calendar year, many wondered if Certified Angus Beef® (CAB®) brand premiums would keep fostering profitability for producers.

Packer Talks Transparency, Trust and Demand Drivers

Beef packers bridge the gap between producers and consumers, but even “the largest packer in the world” is nothing without its suppliers, John Gerber said.

Stating the obvious to 200 cattlemen at the Certified Angus Beef® (CAB® ) brand’s Feeding Quality Forum this summer in Sioux City, Iowa, the longtime procurement head for Tyson Fresh Meats set the tone. Every link in the supply chain from ranch to consumer has a role to play.

Black Ink: Unconventional risk management

Unconventional risk management by Nicole Lane Erceg Sounds of thunder interrupted the radio blaring on our front porch. With binoculars we watched lightning strikes in the distance, waiting for a dispatcher’s voice to say the call number 9210. When those numerals rang...

Black Ink: Perspective and Context

Perspective and Context by Miranda Reiman “You know, a dredge ditch…” I was explaining the Minnesota farm I grew up on and I was met with blank stares from some of my South Dakota State University classmates. “…where you drain water off the field,” I continued. They...

Black Ink: Changing with the environment

Changing with the environment by Nicole Lane Erceg I have a teal dinosaur that sits on my desk. It’s an unusual office ornament, but he serves a valuable purpose. When plans change, when the unexpected pops up, when I’m tempted to say “we’ve always done it this way,”...

Black Ink: Time Tested

Time Tested by Miranda Reiman We’ve dubbed it the “ the “smiling house.” On my family’s regular route through the Sandhills, there’s a lonely old place; rain and time have left the wood devoid of color. Yet, with its classic, square farmhouse design—and a little...

Meet your media team

Miranda Reiman

Miranda Reiman

Director of Producer Communications

Steve Suther

Steve Suther

Senior Editor

Laura Conaway

Laura Conaway

Producer Communications Specialist

Nicole Erceg

Nicole Erceg

Producer Communications Specialist