Simply innovative

Steak packaging, quality, label win honors


by Hannah Johlman

If there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to imagine.

But it’s easy to see why the concept featuring the Certified Angus Beef ® (CAB®) brand just won honors: First Place in Refrigerated & Frozen Foods magazine “Top 5 Best New Retail Products” contest.

The center-cut, closely trimmed 4-ounce, 1½-inch-thick pairs of steaks are pre-portioned and packaged to toss on the grill and serve as dinner for two in 8 minutes.

“We combined years of consumer beef research with Colorado Premium’s inherent steak cutting experience to come up with this truly innovative product,” says company president Kevin LaFleur.

Provided with easy cooking instructions and recipes, the label answers any questions consumers may have and promises precision from nutrition and calorie counts right down to consistently delicious results.

“A lot of people are really intimidated when it comes to cooking steaks, so our instructions are easy to follow,” says LaFleur. “That dramatically increases the chance of serving an amazing steak.”

The company’s Truly Simple brand partners with CAB to help all consumers, but especially “millennials, boomers and the nutritionally conscious,” he adds.

Center-cut rib eye, strip loin, sirloin, rib cap, flat iron and beef tips are the six choices in the product line, all offered as two servings per 8-ounce package.

LaFleur points out benefits to retailers and consumers alike.

“At the store level, retailers can age the beef 21 days in the case in the same package,” he says. “Consumers can freeze the items in the package, or serve a delicious, nutritious entrée in 8 minutes. Vacuum-sealed packaging also makes for easy cleanup.”

“Consumer demand for great-tasting beef continues to rise,” says Tracey Erickson, vice president of marketing for CAB. “With these products, customers can enjoy the beef’s complete package of great taste, nutrition and convenience in a satisfying portion size.”