Welcome to our world! What’s that look like? Well, a lot like yours, I’m sure.
The idea for this blog came along one afternoon as I drove away from the Wehrmann Angus Ranch in New Market, Virginia last summer. A writer by trade, I had just spent the day with the management team at Wehrmann and a few of their bull customers. What a great group of cattlemen!
“But there’s so much more!,” I cried, as I pared 30 pages of notes down to a three-page story. It just didn’t seem fair that ten hours riding shotgun with Richard was going to be reduced to ten minutes of reading time. It didn’t seem right that I, just a recent college grad with no cattle of my own, would be the sole holder of the other 27 pages of valuable information Richard had shared that day. That was good information, by golly! That was valuable knowledge that other cattlemen and women could use!
So it seemed to be my journalistic duty to find another way to share Richard’s, and the other cattlemen and women I work with across the country, stories… or more appropriately, the story behind their stories. The rest of my team here at Certified Angus Beef will do the same.
I’ll introduce you to Steve and Miranda, my fellow writers, who will share experiences similar to mine, although Steve will bring his own perspective from his life-long career in the beef business. You’ll get to hear from our beef cattle specialists, Paul and Gary, who spend nearly every day of their jobs working with ranchers, feedlots and allied industry professionals and cattle production data and research. Trust me, a day with these fellas is an eye-opening and educational experience. Larry and Mark, our resident experts on basically everything cattle-production related, might even chime in every once in a while to share a little of their industry knowledge and perspectives.
So come along — in this blog, you’ll get to ride shotgun with us as we travel cattle country and share the stories that make up the Certified Angus Beef brand”s BlackInk team.
Oh! I almost forgot — if you want to read about Richard and the Wehrmann Angus ranch, check out the story I wrote in the Angus Journal this fall: http://www.angusjournal.com/ArticlePDF/CAB%20Wehrmann%20C2E%2010_10%20AJ.pdf. Enjoy, and check back soon for more from that trip!