Making a case for creative marketing

A couple years ago we invited you to “Market at weaning like a feeder at finishing.” And as we’ve been updating some of our Black Ink Basics Tech Sheets with current numbers, we’re still convinced that’s a good idea. (Side note: If you love data, you’ll have a ball...

Dr. Corah LIVE!

It was my senior year at South Dakota State University and I was in Dick Pruitt’s beef production class. Walking in to the Animal Science complex that morning, Dr. Pruitt said, “Hey, you should stick around to meet our speaker after class. Sometimes his company looks...

Dr. Corah LIVE!

It was my senior year at South Dakota State University and I was in Dick Pruitt’s beef production class. Walking in to the Animal Science complex that morning, Dr. Pruitt said, “Hey, you should stick around to meet our speaker after class. Sometimes his company looks...

Social Society

Social media has become an increasingly popular platform for information sharing. People are tweeting, posting, uploading, checking in, and sharing information 24 hours a day. In fact, by reading this post you are among the two-thirds of online adults using social...

Highlighting genetic decisions

Welcome to the world of a writer. Last week, these papers and corresponding highlights consumed my time. I pored over this research document, analyzing and interpreting every word. I highlighted and scribbled marginal notes, pulling out little nuggets of information...

In this economy

Is anybody else getting sick of phrases like, “In this down economy,” or “Since the recession”? I realize that I’m blessed to live in a state (Nebraska) that’s doing fairly well compared to many in the Union and I work in an industry (agriculture) that has many bright...