Date: Jun 01 2023
Feeding Quality Forum & News ReleaseConsumer demand signals spur progress in the cattle business, but producers must be proactive when making changes in their marketing strategy. The Feeding Quality Forum event delivers solutions to market-focused cattlemen who want to get rewarded for raising premium beef.
Date: May 17 2023
About the brand & Consumer Connection & News ReleaseCertified Angus Beef ® Grass-Fed by Niman Ranch product will make up less than 1% of it’s total supply. A niche product, it will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all CAB products, the grass-fed beef must meet all 10 specifications to qualify for the brand.
Date: Apr 05 2023
Consumer Connection & NCBA Convention & News ReleaseThe Certified Angus Beef ® brand is often advertised as “the best,” and taste secured its growth around the globe. As a younger generation of consumers has more buying power in the market, their expectations of high-quality beef are expanding. Here’s how the brand is meeting this new wave of demand.
Date: Apr 05 2023
Cow Herd & Forage Management & NCBA Convention & News ReleaseWith drought and high input costs in the balance, it takes sharp management decisions to keep black ink on the bottom line. Knowing what to cut back or keep doing was the focus for Dusty Abney, beef cattle nutritionist for Cargill Animal Nutrition, during his Cattlemen’s College session at the 2023 Cattle Industry Convention.
Date: Dec 28 2022
About the brand & Angus Convention & News Release & Premium PotentialWhile the competition is growing, the brand’s team of 150 diligently works to differentiate CAB from the rest of the pack. Consumers can feel confident purchasing the Certified Angus Beef ® brand, a high-quality product that is the result of Angus farmers’ and ranchers’ commitment to quality.
Date: Dec 02 2022
Feeding Quality Forum & News Release & Post Weaning & Premium PotentialQuality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.
Date: Nov 11 2022
News ReleaseOver the last 22 years, Certified Angus Beef has awarded $418,500 in scholarships through the Colvin Scholarship Fund. While that number has had a positive influence on many students, this year held a few extra special moments for the fund: the addition of a third category to support more education paths; a record-breaking dollar amount awarded; and the highest donation support ever from partners at the 2022 Annual Conference.
Date: Nov 01 2022
About the brand & News ReleaseGenetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Date: Oct 18 2022
News ReleaseWith ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Date: Oct 14 2022
News ReleaseIn a fast paced and dynamic communications space, Certified Angus Beef seeks three students aspiring for opportunities beyond the classroom and through the beef supply chain. Three internship positions are available for college students majoring in agricultural communications, public relations, journalism, marketing or related areas.
