$92 million reasons to aim high

$92 million reasons to aim high

$92 million reasons to aim high CAB grid premium progress and producer responsibility by Steve Suther March 2, 2020 Nobody can say exactly when the Certified Angus Beef ® (CAB®) brand reached the tipping point. It could have been in the mid-1990s when packers started...
Marketed best

Marketed best

Marketed Best Where feeder calves have value and cushion the bottom line By Abbie Burnett February 19, 2020 Premiums for high-Choice and Prime cattle keep sending value signals, even if just word of mouth. If you’re a cow-calf producer, it may be hard to see where it...
Cobb to lead CAB production team

Cobb to lead CAB production team

Cobb to lead CAB production team   By Miranda Reiman February 13, 2020 Describing beef supply and demand as a bit of a chess match, Bruce Cobb says he’s learned the game through various roles in the past three decades.Starting March 1, the Texas native will take...
Better every day

Better every day

Better every day Packer addresses challenges and solutions by Miranda Reiman February 12, 2020 “Continuous improvement” has become a catch phrase in livestock production. It’s what we have to do to demonstrate to consumers that we’re committed to getting better. It’s...
Consumers get rewarded for eating beef

Consumers get rewarded for eating beef

Consumers get rewarded for eating beef   by Nicole Lane Erceg February 4, 2020 “Hi, are you a rewards member? If not, would you like to join to save 15% today?” It’s a common interaction between customer and checker. As more companies work to deepen the...