The Porsche of beef

The Porsche of beef

The Porsche of beef Consumers are willing to pay a high price for beef if it’s worth it every time by Morgan Marley March 30, 2020 If USDA Choice were a basic Volkswagen, U.S. cattlemen should be producing the Audis and Porsches made by the same company. That’s...
Rising to the occasion

Rising to the occasion

Rising to the occasion Animal welfare concerns meet science and transparency by Abbie Burnett March 23, 2020 Cattlemen and consumers share the desire to serve their families safe, high-quality meals, but both are starting to share a deeper understanding of beef from...
Beef AI can pay

Beef AI can pay

Beef AI can pay Capturing the value of artificial breeding from ranch to rail By Natalie Jones  March 9, 2020 Most dairymen use a breeding technology also proven profitable for beef cattle enterprises, but no more than 10% of commercial cattlemen bother with it. Why?...
Mostly there

Mostly there

Mostly there by Morgan Marley March 6, 2020 Marbling, marbling, marbling. Don’t we have enough of this “taste fat” in beef cattle today? Isn’t it time to move on? It’s still a big deal, especially when more than 92% of cattle don’t have enough to qualify for the...
The proof on the plate

The proof on the plate

The proof on the plate With true American influence comes a true American experience by Abbie Burnett March 4, 2020 His mom a Brazilian, his dad a U.S. Marine, Venoy Rogers III grew up meeting people from a variety of backgrounds. Combine that with his French cuisine...
$92 million reasons to aim high

$92 million reasons to aim high

$92 million reasons to aim high CAB grid premium progress and producer responsibility by Steve Suther March 2, 2020 Nobody can say exactly when the Certified Angus Beef ® (CAB®) brand reached the tipping point. It could have been in the mid-1990s when packers started...