Quality pays, but what does it cost

Quality pays, but what does it cost

Quality pays, but what does it cost? Research shows performance not sacrificed for premiums By Katrina Huffstutler There’s no doubt, cattle that earn the Certified Angus Beef ® (CAB®) brand or Prime grade also earn premiums. In 2017 alone, packers in a biannual survey...
Education, change: beneficial discomforts

Education, change: beneficial discomforts

Education, change: beneficial discomforts Cargill nutritionist pushes producers to reach for more   by Laura Conaway Change is the new constant. A cowman’s response to the ebb and flow of the industry is entirely up to the individual – but a choice is imminent. That’s...
The Path to 2 Billion

The Path to 2 Billion

The Path to 2 Billion   by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...
The Cost and Value of Quality

The Cost and Value of Quality

The Cost and Value of Quality NCBA Convention   By Nicole Lane Erceg Beef quality has many contributing factors – freshness, tenderness, color and more shape the perspective. However, when Mark McCully, vice president of production for the Certified Angus Beef ®...
It’s Prime time

It’s Prime time

It’s Prime time Is the rising tide of Prime beef good news or too much of a good thing?   by Katrina Huffstutler There was a time when targeting the Choice grade seemed like a lofty goal. But as the song goes, the times, they are a-changin’. While Choice numbers rose...