Beef chain in the backyard

“When the snow melts and the boat docks are in, CAB better be on the shelf.” I’m in the passenger seat of a Ford pickup backed up to a large animal veterinarian’s practice. I’m in a border town of Wyoming and Idaho about to unload a horse off a trailer. I’m with Jim...

Catching up on those quality records

It doesn’t sound like a busy salebarn café or have the same ambience as a back table at the farm supply, but I’d argue that our weekly supply team conference calls are a CAB version of a coffee klatch. We aren’t gathered around the same table (but video conferencing...

What happens in Wooster?

It’s a question we hear often, “So what DO y’all do up there in Wooster?” Anyone on our team is proud to answer, but it’s not something that’s easily summed up in a few words. In fact, it’s something we all could write, talk, tweet about, photograph and capture on...

The beef industry: a survival guide

I’ve often wished for a guidebook – a map to carefully lead me around life’s potholes and avoid the dead ends altogether. But you and I both know it doesn’t work like that. Faith requires a bit of stepping out, sometimes lunging to get to the good stuff – the reward...

An Olympic throwback

Surprises – who doesn’t love ’em? I’m thinking flowers, an upward swing in the market, a calf crop from a new bull that turned out even better than anticipated – these are the things that put a little pep in your step. I’ve been watching the Olympics as of late...

More than a logo

I wasn’t around for the first pound sold. A decade away from walking this earth, October 18, 1978 came and went. I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and...