A rare opportunity

A rare opportunity

A rare opportunity  The need for unification on a disease traceability program    by Abbie Burnett November 1, 2019 It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the beef industry an estimated $9 billion. Those...
Passing the torch

Passing the torch

Passing the torch The reality of achieving multigenerational success   by Morgan Marley October 28, 2019 We speak with pride about what our forebears did to build up the land and business. But there’s more to each generation than how many have carried on the ranch...
The buzz about beef

The buzz about beef

The buzz about beef   by Natalie Jones October 14, 2019 Connect with the changing food culture to keep beef at the center of more plates. That’s advice from Anne-Marie Roerink of 210 Analytics, who spoke at the late-August Feeding Quality Forum in Amarillo. “We can...