The Rollercoaster of Retail CAB Connection by David O’Diam, Vice President of Retail, Certified Angus Beef LLC October 2020 Just a few short months ago “pandemic” wasn’t a term I used much. That and a host of other words like pivot, new normal, social distancing,...
Priming retail demand By: Steve Ringle “What’s the percentage of cattle grading Prime?” A lot of people still say 2%. Calculated against the annual harvest of all cows, bulls, steers and heifers, it was even less than that for decades, but it’s more relevant to note...
How and why the brand grows By: Clint Walenciak When the branded beef company you own sets sales records every year for decades, anyone might start taking that for granted. Growth is not guaranteed. Let’s take a look at where the extra branded pounds come from and how...
Where there’s smoke, there’s family World-famous barbecue joint connects five generations By: Katrina Huffstutler It’s a tale as old as time — and one every rancher can relate to. The cattle market goes south, adjustments have to be made. Maybe that means...
At the Table What and why are they buying? Changing consumer attitudes toward beef by Nicole Erceg January 20, 2020 Trust: it’s a bond not easily formed, but effortlessly broken. From Watergate to Exxon, the Clinton scandal, sub-prime mortgage crisis, BP oil...
The stories that barn could tell “Have you always wanted to write a book?” That’s been a popular question ever since Nicole and I started writing Sheltering Generations—The American Barn, or the “barn book” as we often called it, sometimes with a tone of admiration...
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