Blog: Trevor Dam, Angus Link and focus

Blog: Trevor Dam, Angus Link and focus

Blog: Trevor Dam, Angus Link and Focus “Oh, you’ll have fun with Trevor.” That’s what Ginette Gottswiller, director of commercial programs at the American Angus Association, said when she gave me a story lead for a rancher south of Arthur, Neb. I wasn’t on location...
Blog: Beyond Beef Buzzwords

Blog: Beyond Beef Buzzwords

Beyond Beef Buzzwords You don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear...
Blog: Premium Positioning

Blog: Premium Positioning

Premium Positioning CAB annual conference inspires beef marketers   I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find...
Blog: Bringing the Value Back Home

Blog: Bringing the Value Back Home

Bringing the value back home From the mudroom office to billion-pound beef business by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand When I was a young girl, if you’d have asked me if...
Blog: Consistency for the Customer

Blog: Consistency for the Customer

Consistency for the customer Keeping quality at the forefront since 1978 by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand Practice makes perfect. Growing up, I have fond memories of...
Blog: Charting the Course

Blog: Charting the Course

Charting the Course From the bottom of the barrel to the Best Angus Beef by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand. Everybody has to start somewhere. Nestled off of old Route...