by Katrina Huffstutler | Mar 28, 2019 | Blog
All that really matters He’s not a cattleman, but Kent Black may look familiar to those who are. Maybe you remember the owner of The Original Black’s Barbecue from our recent video “Quality Outside the Middle Meats,” in which he talked about the importance of really...
by Miranda Reiman | Jan 30, 2019 | Blog
Blog: Trevor Dam, Angus Link and Focus “Oh, you’ll have fun with Trevor.” That’s what Ginette Gottswiller, director of commercial programs at the American Angus Association, said when she gave me a story lead for a rancher south of Arthur, Neb. I wasn’t on location...
by Nicole Erceg | Jan 16, 2019 | Blog
Beyond Beef Buzzwords You don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear...
by Miranda Reiman | Dec 12, 2018 | Blog
Premium Positioning CAB annual conference inspires beef marketers I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find...
by CAB Cattle Crew | Dec 3, 2018 | Blog
Bringing the value back home From the mudroom office to billion-pound beef business by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand When I was a young girl, if you’d have asked me if...
by CAB Cattle Crew | Nov 29, 2018 | Blog
Consistency for the customer Keeping quality at the forefront since 1978 by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand Practice makes perfect. Growing up, I have fond memories of...
