From one over-achiever to another

From one over-achiever to another

From one overachiever to another Picture this: Two sprinkler irrigation pipes standing nearly 30 feet tall made sturdy by a cross brace. A perfectly calculated swing hanging from the center of the brace. A 12-foot platform attached to every kid’s dream jungle gym. Any...
A new “middle meat”

A new “middle meat”

A new “middle meat” My taste buds were watering just looking at the menu.            Beef Belly – Certified Angus Beef navel, white beans three ways & ramp chimichurri            Apricot Carrots – old style lager braised carrots, apricot mead glaze,...
All that really matters

All that really matters

All that really matters He’s not a cattleman, but Kent Black may look familiar to those who are. Maybe you remember the owner of The Original Black’s Barbecue from our recent video “Quality Outside the Middle Meats,” in which he talked about the importance of really...
Trevor Dam, Angus Link and focus

Trevor Dam, Angus Link and focus

Blog: Trevor Dam, Angus Link and Focus “Oh, you’ll have fun with Trevor.” That’s what Ginette Gottswiller, director of commercial programs at the American Angus Association, said when she gave me a story lead for a rancher south of Arthur, Neb. I wasn’t on location...
Beyond Beef Buzzwords

Beyond Beef Buzzwords

Beyond Beef Buzzwords You don’t have to tell people who make their living from the land that treating it poorly is just bad business. Ranchers have been leading conservation efforts for generations. Yet, you’d have to have had your head in the sand to not hear...
Premium Positioning

Premium Positioning

Premium Positioning CAB annual conference inspires beef marketers   I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find...