Brand specifications evolve

Brand specifications evolve

Brand specifications evolve by Kylee Kohls September 8, 2020 “Meat heads” by education and experience, scientists and number crunchers gather to analyze the latest scatter plot. Coffee fuels the banter as they discuss where the figures point toward progress. It’s...
Meating the Need

Meating the Need

Meating the Need By: Nicole Erceg It was the hardest day in the restaurant’s 25-year history. “We had to let 40 of our 48-person staff go,” said Russ Loub of Little Apple Brewing Company in Manhattan, Kan., calling it the worst day of his life. “It was so hard to say...
50-14 Letter

50-14 Letter

Questions from the brand about the 50-14 legislation Fellow Beef Industry Stakeholders: To suggest U.S. beef producers are facing difficult times egregiously understates the extent of challenges thrust upon cattlemen during the past year. Yet, times like these often...
A translation de carne

A translation de carne

A translation de carne CAB opens new doors in Latin markets as cultural insider By: Chelsea Dinternman Dressed in fashionably bright colors, she greets you with a warm hug and a bright, “Hola!” Ana Luisa Verba is full of personality and passion, especially for Latin...
From barn painting to Rural Relief

From barn painting to Rural Relief

From barn painting to Rural Relief By: Nicole Lane Erceg Unbridled generosity isn’t uncommon in cattle country. A weekly check dropped in the offering plate, a home-cooked meal left on a hurting neighbor’s porch or the quiet, anonymous donation to a local charity...