CAB Producer Communications team hires two
By Miranda Reiman
High-quality beef doesn’t happen by accident, but rather by careful planning and making informed decisions.
In a continued effort to arm cattlemen with the production and economic news they need to make those careful calculations, the Certified Angus Beef ® (CAB®) brand recently hired two agriculture journalists.
Morgan Marley and Abbie Burnett joined the team as producer communications specialists in May.
Marley grew up on a cattle and poultry farm near Fayetteville, Arkansas. She earned a degree in ag communications from the University of Arkansas before continuing on with a master’s in public communication and technology from Colorado State University.
She interned with the American Angus Association’s communications department in 2017, and most recently worked out of a home office for Bayer Crop Science on a variety of social media, web and video projects.
“Morgan’s talents for web content, writing and technical communication, combined with an inherent understanding of cattle production, will be an asset to the team,” says Miranda Reiman, CAB director of producer communications.
Burnett is a recent graduate of Texas Tech University, where she double majored in ag communications and electronic media and communications.
She picked up a wide variety of experience during her studies, including work for the Lubbock Avalanche-Journal, serving as the media intern at the American Royal and National Western Stock Show, and interning with The Nature Conservancy.
“Abbie brings strong communication skills, from writing to photography and videography, combined with agriculture experience from growing up on a Texas cotton farm,” Reiman says.
Both women are working out of the corporate headquarters in Wooster, Ohio.
“These are jack-of-all-trades type of positions, where they’ll be doing everything from photography and web updates to writing and social media. Regardless of the medium, the goal is the same: to get cattlemen the information they need to be more successful at reaching and getting paid for producing CAB qualifiers,” Reiman says. “They’ll also serve as story tellers, taking those important messages of cattle care and stewardship back to our consumer team.”