Blog: Premium Positioning

Blog: Premium Positioning

I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find myself in a town with a five-star restaurant. So when I get the opportunity to attend an event like our Certified Angus Beef ® (CAB®) brand annual conference, I often find myself in awe. The food, the venue….the hoopla!

Blog: Bringing the Value Back Home

Blog: Bringing the Value Back Home

When I was a young girl, if you’d have asked me if I would be starting my career in ag communications in 10 or 15 years, I would’ve probably called you crazy for asking. A tomboy with an intuitive brain, I loved feeding cows with my dad and not much else. I wanted to know how the cow business worked and how I could make our operation better for the future.

Blog: Consistency for the Customer

Blog: Consistency for the Customer

Consistency for the customer Keeping quality at the forefront since 1978 by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand Practice makes perfect.Growing up, I have fond memories of...

Blog: Charting the Course

Blog: Charting the Course

This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand.

Everybody has to start somewhere.

Nestled off of old Route 66 in the Missouri Ozarks, my ancestors set out to write their own success story. From sheep and hogs to the newly-acquired Angus cattle in 1933, they knew nothing more than how to look forward.

Blog: What’s in a Name?

Blog: What’s in a Name?

What's in a name?by Nicole Lane ErcegWhat’s in a name? More than you might imagine. The Duke and Duchess of Sussex publicized weeks ago they’re expecting and with the announcement came a flood of ideas for baby names. Meghan Markle shared with the press she has a list...

Blog: Time tested

Blog: Time tested

  Time tested We’ve dubbed it the “smiling house.” On my family’s regular route through the Sandhills, there’s a lonely old place, rain and time have left the wood devoid of color. Yet, with its classic, square farmhouse design—and a little imagination—its two...

Blog: Hard work, luck and smarts

Blog: Hard work, luck and smarts

Sometimes it’s easy to see where a person is and forget where they’ve been. It’s easy to stare down the success in the here-and-now, without even a glance at their past. When I learned Gerald Timmerman won our Feeding Quality Forum Industry Achievement Award, I knew the family in generalities…for their feeding businesses spread across Nebraska and surrounding states. I knew they had some ranching and other beef industry interests.

Blog: A packer buyer’s favorite cross

Blog: A packer buyer’s favorite cross

  A packer buyer’s favorite cross As the Brand the Barn intern, I’ve attended a lot of barn celebrations this summer (18 to be exact). Each time I’m struck by the variety of people in attendance. Sometimes, it’s a seedstock operation and bull buyers attend. Other...

Blog: Putting it in perspective

Blog: Putting it in perspective

  Putting it in perspective “You know, a dredge ditch…” I was explaining the Minnesota farm I grew up on and I was met with blank stares from some of my South Dakota State University classmates. “…where you drain water off the field,” I continued. They looked...

Blog: Doctor’s orders

Blog: Doctor’s orders

  Doctor's orders As a kid my family went on two trips a year. One to visit relatives up north (this one, not even a guarantee), the other to the Florida Cattlemen’s Association’s Annual Convention. What may have been work for my parents was vacation for us kids. We...