Beating them at their own game
But it’s not just the nugget. You could easily substitute rotisserie chicken, sausage biscuits and a lot of other non-beef ready-to-cook or ready-to-eat items for the searching question.
Erin Mohler, CAB marketing specialist who works with our value-added products team in the Wooster office, wants you to know the answer to that question is, “plenty.”
The department, which is charged with keeping up with current trends and developing CAB products that will fit those trends, is busy these days.
But what does all this mean to you, especially if you get your beef out of the freezer instead of the supermarket meat case? It’s all about increasing demand for the high-quality beef you strive to produce. It’s about reaching the chicken nugget crowd with a (far) superior product. And that’s something we can all get behind.
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