Targeting the brand for fun and profit

Winter is coming, but we’ll be ready. The longer hours by the fire will come in handy for planning a great 2018 for our purpose-driven herd, too. That includes breeding and culling toward the ideal, and targeting the brand, as the logo above suggests. I’m proud...

Turning point

When I signed on with this brand in 1998, the world was just waking up to it as some kind of overnight success, more than 20 years in the making. I had black cows as a sideline to my profession as editor of Beef Today, and knew CAB was spoken as the three letters...

Borck honored for beef industry success

Borck honored for beef industry success  by Steve Suther Lee Borck, Manhattan, Kan., has known hard times and boom, seen the impact on others as well as his own enterprises. That could describe a lot of cattle feeders, but Borck stands out for his record of leadership...

Better beef leads value gain

Better beef leads value gainQuality, branding add nearly $50 million per year to beef economy  by Steve Suther When cattle gain or lose $150 in per-head value in a week, it’s easy to lose sight of what lifts that value trend over the years. A University of Missouri...