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Posts by Steve Suther :

The impossible dream

Date: May 14 2019

| Cattle Markets & Consumer Connection & News Release & Premium Potential

Imagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it began to coast in 2002 and scaled back to maintain flat demand. The 30 other Angus programs at that time struggled to compete with commodity beef; most folded.

Rise above the cycle

Date: Apr 09 2019

| Black Ink & Cattle Markets

Is this a good time to expand your cow herd, now that the U.S. beef cattle industry is deep into a fourth year of its rebuilding phase? The consensus has a short answer: no.
They say we’ve already added more than enough cows to produce the volume of beef consumers can afford to buy. Adding to your herd now only aggravates the pending oversupply and sets you up to endure several years of unprofitable calf prices.

Turning point

Date: Sep 13 2017

| About the brand & Blog

This July 1 marked a turning point as I stepped back from my post as Director of Industry Information for the Certified Angus Beef ® brand.