$92 million reasons to aim high

$92 million reasons to aim high

$92 million reasons to aim high CAB grid premium progress and producer responsibility by Steve Suther March 2, 2020 Nobody can say exactly when the Certified Angus Beef ® (CAB®) brand reached the tipping point. It could have been in the mid-1990s when packers started...
The impossible dream

The impossible dream

The impossible dreamComputer modeling considers a world with flat demand for CAB  by Steve Suther Imagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it...
More CAB stimulates more demand

More CAB stimulates more demand

More CAB stimulates more demand by Steve Suther The long-term growth in premium beef production, market share and demand is starting to redefine overall beef demand and how it is measured. Economic theory suggests more supply will lower the price, and higher prices...
CAB grids pay $75 million per year

CAB grids pay $75 million per year

CAB grids pay $75 million per year by Steve Suther Angus producers can increase supply for the world’s leading premium beef brand in just two years—and still earn 44% more premium dollars for the greater supply. It seems to go against the laws of market economics, but...