Date: Dec 20 2019
| Black Ink & Premium PotentialWe will never be able to predict exactly how the chips will fall, but if there’s a safe bet to make, it’s to keep it on marbling. It’s the ace in our hand to stack play as a sure predictor of consumer satisfaction.
Date: Nov 26 2019
| Consumer Connection & News ReleaseThere are 40 stories included in the coffee table book: Sheltering Generations—The American Barn. Beef producers in more than 20 states, ranch life, rural community and the role of barns in our landscape. Proceeds benefit the Rural Relief Fund.
Date: Oct 17 2019
| Black InkYou can’t work with what you don’t have. It’s an obstacle I stumble on regularly, putting too many things on a mile-long to-do list, certain I’ll just figure out how to get it all done. I offer up time and resources I don’t have, to try and fit all the priorities.
Date: Sep 25 2019
| Big ThinkersSelf-proclaimed “number nerds” Art and Stacy inherited the craving for information documentation on their herd of 800 cows. It serves a vision the Butlers held long before the market directly justified it, and it earned them the 2019 CAB Seedstock Commitment to Excellence Award.
Date: Sep 25 2019
| Consumer Connection & News Release & Targeting the BrandArt and Stacy Butler named the 2019 CAB Seedstock Commitment to Excellence Award winner. Their Spring Cove Ranch sits in Bliss, Idaho, where they target the Certified Angus Beef brand in every aspect of management.
Date: Aug 28 2019
| Black Ink & Consumer Connection & Stockmanship & SustainabilityWe can’t bet the farm on technological updates, but we can invest in doing the right thing, in technology that tracks and proves we are doing the right thing. It may not pay off in premiums today, but maybe in terms of securing a successful beef business for tomorrow.
Date: Jul 10 2019
| Black Ink & Breeding & Consumer Connection & Sire Selection & Sustainability & Targeting the BrandI’ve always been fascinated with history. From the Founding Fathers in grade school to the battles of World War II, the stories of those who came before us and the great feats they accomplished continue to intrigue me. There’s a lot of history out on the range, too, as I’ve learned from ranchers whose operations have stood the test of time.
Date: Apr 19 2019
| Big ThinkersEach week, Nebraska cattleman Gerald Timmerman would flip open Sunday’s thick Omaha World Herald. After morning chores, he’d scan the want ads, taking note of which ones might fit his skill set, just in case. “It was amazing back then, there was quite a few jobs I’d fill in, and I haven’t looked lately, but I think it would be pretty narrow what I’d be qualified for today,” says Timmerman with a chuckle.
Date: Apr 16 2019
| Black Ink & Premium PotentialWhy do we call substantial disasters “perfect” storms? It feels like an oxymoron. The title perfect storm seems a more fitting descriptor for the rain that comes just in time to break a drought, or the swirling clouds that bring rain but never materialize into a devastating cyclone. The drama still unfolds, but disaster doesn’t follow.
Date: Apr 11 2019
| About the brand & Consumer FeatureThe year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
