What and why are they buying

What and why are they buying

What and why are they buying? Changing consumer attitudes toward beef   by Nicole Erceg January 20, 2020 Trust: it’s a bond not easily formed, but effortlessly broken. From Watergate to Exxon, the Clinton scandal, sub-prime mortgage crisis, BP oil spill, Lance...
Betting on beef

Betting on beef

Betting on beef by Nicole Lane Erceg December 20, 2019 What does beef production look like in 2030? It’s a heavy question, one difficult to grasp with the uncertainty, but worth considering. If history is a lesson, we’ve learned a lot in the past 10 years that...
New book release benefits ranchers

New book release benefits ranchers

New book release benefits ranchers Signature coffee table book spotlights ranchers, launches Rural Relief Fund   by Nicole Erceg November 26, 2019 “Every time I see an ambulance go by, I stop and say a prayer because odds are, I know the person riding inside,” says...
Too many irons in the fire

Too many irons in the fire

Too many irons in the fire by Nicole Lane Erceg Imagine turning the handle on the water faucet and nothing comes out. Reaching the scoop into the feedbag only to scrape the bottom and come up empty. Picking up the coffee pot to pour, but no liquid fills your cup. You...
Built on a breed

Built on a breed

2019 Seedstock Commitment to Excellence Built on a breed A century of focus earns Spring Cove Ranch the CAB Seedstock Commitment to Excellence Award Story and photos by Nicole Lane Erceg September 25, 2019 When the first Angus sire arrived at Spring Cove Ranch in...