Blog: Premium Positioning

Blog: Premium Positioning

Premium Positioning CAB annual conference inspires beef marketers   I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find...
Blog: Time tested

Blog: Time tested

Time tested We’ve dubbed it the “smiling house.” On my family’s regular route through the Sandhills, there’s a lonely old place, rain and time have left the wood devoid of color. Yet, with its classic, square farmhouse design—and a little imagination—its two upstairs...