Blog: Trevor Dam, Angus Link and focus

Blog: Trevor Dam, Angus Link and focus

Blog: Trevor Dam, Angus Link and Focus “Oh, you’ll have fun with Trevor.” That’s what Ginette Gottswiller, director of commercial programs at the American Angus Association, said when she gave me a story lead for a rancher south of Arthur, Neb. I wasn’t on location...
Black Ink: Uncomfortable change

Black Ink: Uncomfortable change

Uncomfortable change by Miranda Reiman WHAM! Tap-tap-tap. Some changes are noisy…like the current remodel and addition to our 115-year-old house. Anyone who has lived through construction dust knows the disruption. The crew knocked out the wall between the living room...
Blog: Premium Positioning

Blog: Premium Positioning

Premium Positioning CAB annual conference inspires beef marketers   I’m not all that fancy. I grew up wearing second-hand clothes and riding in farm trucks. My siblings and I thought the Super 8 was an upscale motel because they had a pool. Still today, I rarely find...