To tell the U.S. Premium Beef story today, is to tell one that changed the beef industry for the better. The USPB mission includes increasing both the quality of beef and long-term profitability for cattle producers, and ranchers are as focused on that as ever.
A cowman’s response to the ebb and flow of the industry is entirely up to the individual – but a choice is imminent. That’s why Dusty Abney, cow-calf and stocker nutritionist for Cargill Animal Nutrition, called out a few of the areas where producers have had to adapt through the years: volatile markets and regulations for starters.