Brand specifications evolve by Kylee Kohls September 8, 2020 “Meat heads” by education and experience, scientists and number crunchers gather to analyze the latest scatter plot. Coffee fuels the banter as they discuss where the figures point toward progress. It’s...
Fine-tuned engines Beef scientists share mineral supplementation strategies. by Maeley Herring August 13, 2020 Under the hood of a pickup lies an assembly of metal, its details often forgotten – until the motor breaks down. All that’s left is a vehicle that can no...
Priming retail demand By: Steve Ringle “What’s the percentage of cattle grading Prime?” A lot of people still say 2%. Calculated against the annual harvest of all cows, bulls, steers and heifers, it was even less than that for decades, but it’s more relevant to note...
From chaos to dream ranch Dreams can come true with enough focus and work By: Chelsea Dinterman Start-up isn’t a term you hear often in cattle ranching. Without land, cattle or knowledge handed down, the path to a successful ranch runs uphill. Greg Brown of Pocatello,...
How and why the brand grows By: Clint Walenciak When the branded beef company you own sets sales records every year for decades, anyone might start taking that for granted. Growth is not guaranteed. Let’s take a look at where the extra branded pounds come from and how...
