The Path to 2 Billion

The Path to 2 Billion

The Path to 2 Billion   by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...
New look, same mission for CAB division

New look, same mission for CAB division

New look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort by Sarah Moyer To make it easier for cattlemen to identify and access online resources, the Certified Angus Beef ® (CAB®) brand revitalized its virtual presence on...
Apply now for CAB Colvin Scholarships

Apply now for CAB Colvin Scholarships

Apply now for CAB Colvin Scholarships   by Jera Pipkin Students already helping lead the beef community could win a share of $33,500 by applying online for the Certified Angus Beef ® (CAB®) brand’s Colvin Scholarship. The Fund has awarded more than $250,000 to 76...
Bringing the Value Back Home

Bringing the Value Back Home

Bringing the value back home From the mudroom office to billion-pound beef business by Jera Pipkin This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand When I was a young girl, if you’d have asked me if...