CAB Producer Communications interns named

CAB Producer Communications interns named

CAB Producer Communications interns named   by Kylee Kohls and Chelsea Dinterman Learning doesn’t stop because school’s out for summer. You can only learn so much in a classroom, but in a pasture, feedyard, meats lab or chef’s kitchen—that’s a whole new story. The...
The Path to 2 Billion

The Path to 2 Billion

The Path to 2 Billion   by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...
New look, same mission for CAB division

New look, same mission for CAB division

New look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort by Sarah Moyer To make it easier for cattlemen to identify and access online resources, the Certified Angus Beef ® (CAB®) brand revitalized its virtual presence on...