It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the industry $9 billion. All these years later and still no national traceability program? Joe Leathers shared his exasperation.
Steve and Ginger Olson go above and beyond. A relationship with the Certified Angus Beef brand has led to nearly 30 years of ranch tours. Their generous hospitality and welcoming demeanor are just some of the reasons they earned the 2019 CAB Ambassador Award.
If the Olson’s could sit everyone at the same table, when guests come to tour the Olson Land & Cattle ranch near Hereford, Texas, they absolutely would. For close to 30 years now the family has hosted ranch tours, earning them the Certified Angus Beef ® Ambassador Award.
“There’s a solid demand for our beef, both in terms of the domestic market and the export market,” he said. “We think USDA is understating U.S. beef trade, so there’s a real argument of a demand bull market that’s developing as U.S. cattle prices tighten.”
Alexis “Lexi” Koelling has been pulling a heifer around since she was three. Now 15, she’s no stranger to the winner’s circle, but you wouldn’t know by talking to her. You’d have to prod her a bit to find out she won Grand Champion in both the carcass steer and bred-and-owned carcass steer at the National Junior Angus Show this summer. It’s her 5th year in that competition, her second bred-and-owned.
Steve knows that while consumers’ intentions are good, they aren’t always backed with the most accurate information. He explains points of sustainability on his ranch.
Allison Meyer studies what cows eat in the perinatal period from last trimester to the first three weeks post-calving, and the transfer of nutrients from cow to calf.
Past experience showed me enough to get where food comes from, but not enough to understand how it gets from point A to B and then to me. Now I get the beef story, and a huge part of the credit goes to the week I spent with the American Angus Association’s Beef Leaders Institute (BLI) in June.
“His name is Panic Switch,” says Colton Hamilton with a grin. His father Gavin helps hold the stuffed bull’s head nearly their height.
But I didn’t hear the word “panic” clearly. I don’t know what I heard, even after asking a couple more times. Maybe the Canadian accent was fooling me.
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