Rising to the occasion

Rising to the occasion

Rising to the occasion Animal welfare concerns meet science and transparency by Abbie Burnett March 23, 2020 Cattlemen and consumers share the desire to serve their families safe, high-quality meals, but both are starting to share a deeper understanding of beef from...
The proof on the plate

The proof on the plate

The proof on the plate With true American influence comes a true American experience by Abbie Burnett March 4, 2020 His mom a Brazilian, his dad a U.S. Marine, Venoy Rogers III grew up meeting people from a variety of backgrounds. Combine that with his French cuisine...
Marketed best

Marketed best

Marketed Best Where feeder calves have value and cushion the bottom line By Abbie Burnett February 19, 2020 Premiums for high-Choice and Prime cattle keep sending value signals, even if just word of mouth. If you’re a cow-calf producer, it may be hard to see where it...
The winding road to Prime

The winding road to Prime

The winding road to PrimeShawn Heine’s journey to incorporate Prime in everything he does  by Abbie BurnettDecember 16, 2019 At Walnut and East 6th in downtown Cincinnati, a vibrant mural shows Neil Armstrong with a lunar movie camera, seemingly trained on a...
Prime opportunities highlight CAB outlook

Prime opportunities highlight CAB outlook

Prime opportunities highlight CAB outlook The economic signal for Prime is now By Abbie Burnett November 22, 2019 When sales are up across the board, it’s often hard to find a darling of the fiscal year. But for the Certified Angus Beef ® (CAB®) brand, even in a...