Marketed Best

Marketed Best

Marketed Best Where feeder calves have value and cushion the bottom line By Abbie Burnett February 19, 2020 Premiums for high-Choice and Prime cattle keep sending value signals, even if just word of mouth. If you’re a cow-calf producer, it may be hard to see where it...
The winding road to Prime

The winding road to Prime

The winding road to Prime Shawn Heine’s journey to incorporate Prime in everything he does   by Abbie Burnett December 16, 2019 At Walnut and East 6th in downtown Cincinnati, a vibrant mural shows Neil Armstrong with a lunar movie camera, seemingly trained on a...
Prime opportunities highlight CAB outlook

Prime opportunities highlight CAB outlook

Prime opportunities highlight CAB outlook The economic signal for Prime is now By Abbie Burnett November 22, 2019 When sales are up across the board, it’s often hard to find a darling of the fiscal year. But for the Certified Angus Beef ® (CAB®) brand, even in a...
Beyond the storm

Beyond the storm

Beyond the storm   by Abbie Burnett November 19, 2019 Disappointing cattle prices loom like storm clouds. A third of producers are losing money, while others get by with modest returns and worry about those thunderheads. There are silver linings, of course. CattleFax...
A rare opportunity

A rare opportunity

A rare opportunity  The need for unification on a disease traceability program    by Abbie Burnett November 1, 2019 It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the beef industry an estimated $9 billion. Those...