The winding road to Prime

The winding road to Prime

The winding road to Prime Shawn Heine’s journey to incorporate Prime in everything he does   by Abbie Burnett December 16, 2019 At Walnut and East 6th in downtown Cincinnati, a vibrant mural shows Neil Armstrong with a lunar movie camera, seemingly trained on a...
Prime opportunities highlight CAB outlook

Prime opportunities highlight CAB outlook

Prime opportunities highlight CAB outlook The economic signal for Prime is now By Abbie Burnett November 22, 2019 When sales are up across the board, it’s often hard to find a darling of the fiscal year. But for the Certified Angus Beef ® (CAB®) brand, even in a...
Beyond the storm

Beyond the storm

Beyond the storm   by Abbie Burnett November 19, 2019 Disappointing cattle prices loom like storm clouds. A third of producers are losing money, while others get by with modest returns and worry about those thunderheads. There are silver linings, of course. CattleFax...
A rare opportunity

A rare opportunity

A rare opportunity  The need for unification on a disease traceability program    by Abbie Burnett November 1, 2019 It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the beef industry an estimated $9 billion. Those...
Welcome to the table

Welcome to the table

2019 Ambassador Award Welcome to the table Investments in cattle, people and the mission to share Story and photos by Abbie Burnett September 25, 2019 You may not notice the table in Steve and Ginger Olson’s dining room when set for four. But the custom-made heritage...